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Photo: Karl Hilzinger. It plans to expand its store network in Australia while retreating from Britain, and invest more in the fast-growing online lending personal loans to a business. The change in strategy comes after a drop of more than 50 per cent in its share price in 2015, amid a government review of the laws in the payday lending sector. Cash Converters plans to expand its store network in Australia.
Cash Converters managing director Peter Cumins said the company believed it had the best chance of making sustainable profits in Australia, where it held a dominant market share in payday lending.
"Our new strategy is to build on personal loans to a business clear brand and network strengths in Australia where we are the industry leader," he said. "If our industry is to be fully accepted by government and community as an integral part of the financial services sector, we need to ensure we continually deliver high-quality products and services while maintaining the highest compliance standards.
" He said recent government data showed the short-term lending market in Australia was growing and the "range of consumers accessing these products is broadening".